156 lines
121 KiB
HTML
Vendored
156 lines
121 KiB
HTML
Vendored
<!doctype html> <!--[if lt IE 7]><html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="de-DE" prefix="og: http://ogp.me/ns#"> <![endif]--> <!--[if IE 7]><html class="no-js lt-ie9 lt-ie8" lang="de-DE" prefix="og: http://ogp.me/ns#"> <![endif]--> <!--[if IE 8]><html class="no-js lt-ie9" lang="de-DE" prefix="og: http://ogp.me/ns#"> <![endif]--> <!--[if gt IE 8]><!--><html class="no-js" lang="de-DE" prefix="og: http://ogp.me/ns#"> <!--<![endif]--><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" /><link rel="shortcut icon" href="https://www.changelog.blog/wp-content/uploads/2018/03/vaubel-favicon.jpg"><meta name="format-detection" content="telephone=no"><title>Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck - changelog</title><link rel="stylesheet" href="https://www.changelog.blog/wp-content/cache/min/1/20d1bced878fcab88deffd3720f83509.css" data-minify="1" /><meta name="description" content="Jan Kegelberg über Tops und Flops bei der Digitalisierung des Multichannel Händlers SportScheck"/><meta name="robots" content="index,follow"/><link rel="canonical" href="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" /><meta property="og:locale" content="de_DE"><meta property="og:type" content="article"><meta property="og:title" content="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck - changelog"><meta property="og:description" content="Jan Kegelberg über Tops und Flops bei der Digitalisierung des Multichannel Händlers SportScheck"><meta property="og:url" content="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/"><meta property="og:site_name" content="changelog hosted by Vaubel Medienberatung"><meta property="article:author" content="https://www.facebook.com/vera.vaubel"><meta property="article:tag" content="Insight"><meta property="article:section" content="Multichannel"><meta property="article:published_time" content="2019-05-20T08:29:33+00:00"><meta property="article:modified_time" content="2019-08-21T10:12:24+00:00"><meta property="og:updated_time" content="2019-08-21T10:12:24+00:00"><meta property="og:image" content="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg"><meta property="og:image:secure_url" content="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg"><meta property="og:image:width" content="800"><meta property="og:image:height" content="533"><meta property="og:image:alt" content="SportScheck Filiale München"><meta property="og:image:type" content="image/jpeg"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck - changelog"><meta name="twitter:description" content="Jan Kegelberg über Tops und Flops bei der Digitalisierung des Multichannel Händlers SportScheck"><meta name="twitter:site" content="@veravaubel"><meta name="twitter:creator" content="@AnnetteHenkel"><meta name="twitter:image" content="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg"> <script type="application/ld+json">[{"@context":"https:\/\/schema.org","@type":"BlogPosting","headline":"Zwischenbilanz: Jan Kegelberg \u00fcber Tops und Flops bei der Transformation von SportScheck","description":"Der station\u00e4re Handel steckt in der Krise und es ist Pioniergeist gefragt, um die Lage wieder in den Griff zu bekommen. Emotionaler und digitaler sollen die L\u00e4den werden, eben ein kundenzentrierter Mix aus dem Besten aus On- und Offline-Welt... Aha... Ideen dazu gibt es viele, aber welche funktioniert wirklich? Schlie\u00dflich geht es auch um Geld! Jan Kegelberg, Chief Digital Officer (CDO) bei SportScheck und seit 2015 aktiver Transformator des Multichannel-Anbieters, kennt die Hypes um Eintagsfliegen und die Ideen, die einen echten Mehrwert bieten. Welche Tops und Flops das bei SportScheck sind, verr\u00e4t er uns in einer Zwischenbilanz.","datePublished":"2019-05-20T08:29:33+00:00","dateModified":"2019-08-21T10:12:24+00:00","publisher":{"@type":"Organization","name":"changelog","logo":{"@type":"ImageObject","url":"https:\/\/www.changelog.blog\/wp-content\/uploads\/2018\/03\/FINAL-LOGO-CHANGELOG_RGB.jpg"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.changelog.blog\/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck\/"},"author":{"@type":"Person","name":"Annette Henkel"},"image":{"@type":"ImageObject","url":"https:\/\/www.changelog.blog\/wp-content\/uploads\/2019\/05\/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg","width":800,"height":533}}]</script> <link rel='dns-prefetch' href='//www.changelog.blog' /><link rel='dns-prefetch' href='//fonts.googleapis.com' /><link rel="alternate" type="application/rss+xml" title="changelog hosted by Vaubel Medienberatung » Feed" 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abonnieren</div></div></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://vaubel.de" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer" class="external-link"><div class="shout_menu_label"><div class="shout_menu_main">hosted by vaubel.de</div></div></a></li></ul></div></div></div></div></div></div></div><div id="shout_ajax_container"><div id="shout_ajax_inner" class="shout_blog_single row shout_header_featured_slider_boxed shout_forced_menu" data-color="default"><div id="shout_sticky_blog" class="header_font prk_heavier_600 shout_cover" data-offset="250"><div class="shout_progress_ct"><div class="shout_progress_bar"></div></div><div id="shout_sticky_inner"><div class="shout_sticky_content zero_color"> Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck</div><div class="prk_lf"> <a href="https://www.changelog.blog/" class="shout_anchor" data-wpel-link="internal"> </a></div><div class="prk_rf shout_asides"><div class="prk_sidebar_trigger prk_smaller_trigger"><div class="prk_menu_block shout_active_colored prk_bl1"></div><div class="prk_menu_block shout_active_colored prk_bl2"></div><div class="prk_menu_block shout_active_colored prk_bl3"></div></div></div><div class="zero_color prk_menu_loupe color_animated shout_fa-search shout_asides prk_rf shout_fa-flip-horizontal" data-color="#afafaf"></div><div id="shout_sticky_share" class="prk_rf zero_color color_animated"> Teilen</div><div id="shout_sticky_share_wrap" class="prk_rf"><div class="prk_sharrre_facebook" data-url="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" data-text="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck" data-title="share"></div><div class="prk_sharrre_pinterest" data-media="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg" data-url="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" data-text="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck" data-title="share"></div><div class="prk_sharrre_twitter" data-url="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" data-text="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck" data-title="share"></div></div></div></div><div id="shout_single_wrapper"><div id="shout_content" class="small-12 columns prk_inner_block small-centered"><div class="row"><div class="small-12 columns"><article id="single_blog_inner" class="blog_limited_width post-10233 post type-post status-publish format-standard has-post-thumbnail hentry category-multichannel category-digitalisierung category-retail tag-insight" data-color="default"><div id="single_post_content" class="on_colored prk_no_composer prk_break_word prk_composer_extra"><div class="featured_owl small-12 columns prk_inner_block small-centered"><div class="per_init owl-carousel shout_shortcode_slider" data-navigation="true" data-autoplay="true" data-delay="6500" data-color="default"><div id="shout_slide_0" class="item"><img class="shout_vsbl abc" src="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg" alt="SportScheck Filiale München" /></div></div></div><div class="shout_post_meta bottomed_content body_font"><div class="small-12"><div class="wpb_column column_container"><div class="prk_heavier_600 shout_sticky not_zero_color shout_blog_uppercased prk_85_em shout_subheading shout_center_align"> Feature</div><h1 class="shout_center_align header_font shout_normal single_blog_title zero_color prk_break_word entry-title"> Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck</h1></div></div><div class="shout_post_teaser small-12 columns prk_inner_block shout_center_align"><div class="single_blog_meta prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em"><div class="single_blog_meta_div"><div class="prk_lf">20. Mai 2019</div></div><div class="single_blog_meta_div hide_later"><div class="pir_divider">-</div><div class="prk_lf"> von <a href="https://www.changelog.blog/author/anette-henkel/" class="shout_anchor" data-wpel-link="internal">Annette Henkel</a></div></div><div class="clearfix"></div></div></div></div><p><em>Der stationäre Handel steckt in der Krise und es ist Pioniergeist gefragt, um die Lage wieder in den Griff zu bekommen. Emotionaler und digitaler sollen die Läden werden, eben ein kundenzentrierter Mix aus dem Besten aus On- und Offline-Welt… Aha… Ideen dazu gibt es viele, aber welche funktioniert wirklich? Schließlich geht es auch um Geld! Jan Kegelberg, Chief Digital Officer (CDO) bei SportScheck und seit 2015 aktiver Transformator des Multichannel-Anbieters, kennt die Hypes um Eintagsfliegen und die Ideen, die einen echten Mehrwert bieten. Welche Tops und Flops das bei SportScheck sind, verrät er uns in einer Zwischenbilanz. </em></p><h6><strong>Jan, SportScheck ist mit Dir seit 2015 auf dem Weg in die Transformation. Würdest Du sagen, dass Ihr ganz gut vorangekommen seid?</strong></h6><p>In vielen Bereichen sind wir tatsächlich schon sehr gut aufgestellt. Beispiele sind vor allem im Marketing, wo wir weg vom Katalog hin zum Customer Journey Marketing inklusive Social Media massive Fortschritte gemacht haben. Auch die Erweiterung unseres Online Shops um das Marktplatzgeschäft hat sich sehr positiv entwickelt und wir erleben eine hohe Nachfrage von Partnern im Markt. Mit unserer Sporterlebnis-Plattform Fitfox und unseren Retail Media Services sind wir darüber hinaus auch sehr erfolgreich. Es gibt aber auch Bereiche, in denen wir gerne schon weiter wären. Ein großer Punkt ist hier der Kulturwandel, der einfach Zeit braucht. Auch wären wir gerne beim Thema Personalisierung schon weiter, aber auch hier werden wir in diesem Jahr deutliche Verbesserungen realisieren können.</p><h6><strong>Du hast bei SportScheck inzwischen viel ausprobiert. Was waren aus Deiner Sicht die Tops, wenn es darum geht, den stationären Handel zukunftsfit zu bekommen?</strong></h6><div id="attachment_10244" style="width: 310px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-10244" class="size-medium wp-image-10244" src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-300x200.jpg" alt="Jan Kegelberg CDO SportScheck" width="300" height="200" data-lazy-srcset="https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-300x200.jpg 300w, https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-768x512.jpg 768w, https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-1024x683.jpg 1024w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" /><noscript><img aria-describedby="caption-attachment-10244" class="size-medium wp-image-10244" src="https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-300x200.jpg" alt="Jan Kegelberg CDO SportScheck" width="300" height="200" srcset="https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-300x200.jpg 300w, https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-768x512.jpg 768w, https://www.changelog.blog/wp-content/uploads/2019/05/Jan_Klegelberg_560_rgb-1024x683.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></noscript><p id="caption-attachment-10244" class="wp-caption-text">Jan Kegelberg CDO SportScheck</p></div><p>Ganz wichtig war es, unser CRM journey-basiert aufzusetzen. Wir haben heute keine Kanalsilos mehr, die Läden, Onlineshop, Marketing oder Events kommunikativ trennen. Das hat viel Geld und Kraft gekostet, aber es war essentiell für das Kundenerlebnis. Jeder Verkäufer in unserer Filiale hat heute Zugriff auf die kanal-übergreifende Kundenhistorie. Das ist wirklich ein Mehrwert für den Kunden, und er erwartet das inzwischen auch. Für uns ergibt sich der Vorteil, dass wir unsere Kunden so viel besser betreuen und beraten können.</p><h6><strong>Gibt es weitere Top-Maßnahmen für Multi-Channel? </strong></h6><p>Genauso wichtig bewerte ich, dass unser Warenfluss heute ganz flexibel strukturiert ist. Der Kunde kann Produkte online bestellen, im Laden abholen oder im Laden bestellen und zuhause anprobieren und wieder im Laden umtauschen. Alles kein Problem. Für Kunden ist es nicht mehr nachvollziehbar, wenn solche Prozesse nicht angeboten werden. Der Kunde denkt ja nicht in Kanälen, viele Händler tun das aber heute noch.</p><p>Das Tablet am POS als Tool für unsere Verkäufer funktioniert ebenfalls sehr gut. Wir haben damit Zugriff auf alle Produktinformationen und -lagerorte. Wenn ein Produkt im Laden nicht mehr in der passenden Größe vorrätig ist, kann der Verkäufer es aus dem Zentrallager oder einem anderen Store ordern. Er kann es aber auch direkt zum Kunden nach Hause schicken lassen. Wir können sogar auf unser gesamtes Online-Marktplatzsortiment aus der Filiale zugreifen und für den stationären Kunden verfügbar machen. Für den Kunden ist es frustrierend, wenn sein gewünschtes Produkt nicht verfügbar ist! Das sind dann die Momente, wo er sich sagt, dass er nächstens Mal lieber gleich online kauft. Bis September dieses Jahres wollen wir in allen unseren Läden zudem einen mobilen Check-out einführen. Dann können Kunden direkt beim Verkaufsberater bezahlen und sparen sich den Gang an die Zentralkasse. In unserem Pilot-Store in Köln wird das sehr gut angenommen und führt zu echter Kundenbegeisterung.</p><h6><strong>Und die Flops?</strong></h6><p>Info- oder Verkaufs-Terminals im Laden wollen unsere Kunden nicht. Wenn man sich schon dafür entscheidet, in der Stadt einzukaufen, will man auch die Interaktion mit Menschen – sonst könnte man ja gleich zuhause auf dem Sofa einkaufen. Ich glaube die Menschen, die stationär shoppen, sind in einem anderen „State of Mind“, deshalb funktionieren digitale Self-Services im Laden oft nicht. Da haben wir in der Vergangenheit Lehrgeld gezahlt. Anders ist es bei digitalen Lösungen, die den Verkäufer im Verkaufsprozess unterstützen. Da wollen wir uns weiter verbessern.</p><h6><strong>Kundenerwartungen sind heute sehr dynamisch. Wie erkennt Ihr, was der Kunde will bzw. was er wertschätzen wird? </strong></h6><p>Wir fragen den Kunden! Jeden Monat sammeln wir Kundenfeedback sowohl online, aber auch in den Filialen. So erhalten wir relevante Anregungen zur Weiterentwicklung. Bevor wir eine Idee umsetzen, erstellen wir auch oft Prototypen, die wir dann im Use Lab vom Kunden testen lassen. Später überprüfen wir dann anhand von KPIs, ob unsere Veränderungen einen Mehrwert für den Kunden bieten.</p><h6><strong>Im Rückblick: Was waren/sind aus Deiner Sicht die größten Hürden bei Eurer Digitalisierung?</strong></h6><p>Der Kulturwandel ist wirklich eine Herausforderung und wurde von uns zu Beginn vielleicht auch etwas unterschätzt. Neue Prozesse aufzusetzen und Abteilungen zusammenzubringen, die früher keine Berührungspunkte miteinander hatten und jetzt gemeinsame Projekte planen und umsetzen müssen, das ist nicht so einfach. Das braucht einfach Zeit. Die gewonnen Daten aus den Kundeninteraktionen entlang der Customer Journey können nur dann erfolgreich genutzt werden, wenn alle zusammenarbeiten und gemeinsam Ideen entwickeln, welche ganzheitlich vom Kunden gedacht sind.</p><h6><strong>Und wie reagiert der Kunde darauf, wenn Ihr neue Tools oder Services einführt? </strong></h6><p>Das wird sehr positiv aufgenommen. Wir zwingen auch niemanden in ein Korsett; fast alles, was wir neu anbieten, sind ergänzende Leistungen. Wichtig ist, dass das Kerngeschäft weiterhin für den Kunden funktioniert: Das Produkt muss verfügbar, der Preis attraktiv und die Beratung gut sein. Wenn diese Punkte abgehakt sind, hat man schon viel richtig gemacht! Und unbedingt noch kostenloses WLAN!</p><p>Vielen Dank für das interessante Interview!</p><p><strong>Weiterführende Links:</strong></p><p><a href="https://www.ecd.de/#programm" target="_blank" rel="noopener noreferrer nofollow external" data-wpel-link="external" class="external-link">Jan Kegelberg am 21. Mai 2019 auf dem ECD in München</a></p><p><a href="http://www.SportScheck.de" target="_blank" rel="noopener noreferrer nofollow external" data-wpel-link="external" class="external-link">Zur Website von SportScheck</a></p><p><strong>Verwandte Themen auf unserem Blog: </strong></p><p><a href="https://www.changelog.blog/retail-design-die-trends-der-ladenbauexperten/" target="_blank" rel="noopener noreferrer" data-wpel-link="internal">Retail Design: Die Trends der Ladenbauexperten</a></p><p><a href="https://www.changelog.blog/kassenloses-bezahlen-wirklich-ein-vorteil-fuer-die-kunden/" target="_blank" rel="noopener noreferrer" data-wpel-link="internal">Kassenloses Bezahlen: Wirklich ein Vorteil für die Kunden?</a></p><div class="clearfix"></div><div class="header_font single_blog_low_info shout_top_border shout_bottom_border small_headings_color prk_85_em shout_blog_uppercased"><div class="prk_lf updated">20. Mai 2019</div><div id="single_post_sharer" class="prk_sharrre_wrapper header_font prk_rf"><div id="sharrer_inner"><div class="prk_sharrre_facebook" data-url="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" data-text="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck" data-title="share"></div><div class="prk_sharrre_pinterest" data-media="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg" data-url="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" data-text="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck" data-title="share"></div><div class="prk_sharrre_twitter" data-url="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" data-text="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck" data-title="share"></div></div></div></div></div><div class="clearfix"></div><ul class="sidebar-subscribe"><li id="mc4wp_form_widget-2" class="widget-1 widget-last widget widget_mc4wp_form_widget"><h2 class="widgettitle">CHANGELOG ABONNIEREN</h2> <script>(function() {
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Schon immer IT-affin und technologieinteressiert. Leidenschaft für anspruchsvolle Inhalte in einfacher Sprache und ein absoluter Textprofi. Langjährige PR-/Marketing-/ und Text-Erfahrung sowohl im Agenturkosmos als auch in der IT-Industrie. Seit 2008 als PR-Beraterin an Bord bei Vaubel Medienberatung. Am liebsten schreibt sie auf changelog über innovative Unternehmenskonzepte rund um die Digitalisierung, interessante Cases und Personen, die mit Technik und guten Ideen das Potenzial haben, die Gesellschaft zu verändern.</div></div><div class="clearfix"></div></div><div id="shout_related_posts" class="shout_center_align shout_top_border"><div class="prk_inner_block columns small-centered"><h4 class="zero_color prk_heavier_600 big header_font"> Ähnliche Beiträge</h4><div class="small_headings_color prk_9_em header_font"> Diese Beiträge solltest du nicht verpassen</div><div id="shout_related_grid"><div id="prk_shortcode_latest_posts_237" class="recentposts_ul_wp row page-prk-blog-masonry wpb_animate_when_almost_visible wpb_shout_fade_waypoint"><div id="recent_blog-367" class="recentposts_ul_shortcode shout_center_align" data-columns=3 data-rows=1><div class="columns small-4"><div id="post-10271" class="blog_entry_li blog_hover clearfix shout_center_align" data-id="id-1" data-color="default"><div class="masonry_inner"><a href="https://www.changelog.blog/tabakriese-philip-morris-traumjob-fuer-einen-digitalen-transformator/" class="shout_anchor" data-color="default" data-wpel-link="internal"><div class="masonr_img_wp blog_top_image"><div class="blog_fader_grid centerized_father_blog"><div class="mdi-link-variant titled_link_icon body_bk_color"></div></div><img src="https://www.changelog.blog/wp-content/uploads/2019/06/arseny-togulev-1244483-unsplash-e1559745363337-740x466.jpg" width="740" height="466" class="custom-img grid_image" alt="arseny-togulev-unsplash" /></div></a><div class="shout_inn"><div class="shout_post_meta shout_center_align body_font"><div class="small-12"><div class="wpb_column column_container"><div class="prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em shout_subheading shout_center_align"><div class="shout_colored_link shout_anchor"> <a href="https://www.changelog.blog/digitalisierung/" rel="category tag" data-wpel-link="internal">Digitalisierung</a>, <a href="https://www.changelog.blog/strategie/" rel="category tag" data-wpel-link="internal">Strategie</a>, <a href="https://www.changelog.blog/technologie/" rel="category tag" data-wpel-link="internal">Technologie</a></div></div> <a href="https://www.changelog.blog/tabakriese-philip-morris-traumjob-fuer-einen-digitalen-transformator/" class="shout_anchor" data-wpel-link="internal"><h1 class="shout_center_align header_font shout_normal single_blog_title zero_color prk_break_word entry-title"> Tabakriese Philip Morris: Traumjob für einen digitalen Transformator</h1> </a></div></div><div class="shout_post_teaser small-12 columns prk_inner_block shout_center_align"><div class="single_blog_meta prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em"><div class="single_blog_meta_div"><div class="prk_lf">21. Juni 2019</div></div><div class="single_blog_meta_div hide_later"><div class="pir_divider">-</div><div class="prk_lf"> von <a href="https://www.changelog.blog/author/vera/" class="shout_anchor" data-wpel-link="internal">Vera Vaubel</a></div></div><div class="clearfix"></div></div></div></div><div class="clearfix"></div><div class="on_colored entry_content prk_break_word"><div class="wpb_text_column"><p>Zigarettenhersteller Philip Morris International möchte bis 2025 weltweit 40 Prozent seines Umsatzes mit risikoreduzierten Produkten erzielen. 40 Millionen Zigarettenraucher sollen von Alternativen überzeugt werden. Auf der OMR sprach ich mit CTO Michael Voegele. Auf seinem LinkedIn-Profil ist der Slogan „Designing a smoke-free future“ zu lesen. Ein heeres Ziel und ein Traumjob für einen digitalen Transformator, der Dinge bewegen will. </p><div class="clearfix"></div><div class="theme_button prk_tiny"><a href="https://www.changelog.blog/tabakriese-philip-morris-traumjob-fuer-einen-digitalen-transformator/" class="shout_anchor" data-color="default" data-wpel-link="internal">Weiterlesen</a></div></div></div><div class="blog_lower shout_top_border shout_bottom_border prk_8_em small_headings_color shout_blog_uppercased prk_heavier_600 shout_subheading body_font"><div class="small-12"><div class="prk_lf shout_anchor">21. Juni 2019</div><div class="shout_anchor prk_rf shout_colored_link shout_author">von <a href="https://www.changelog.blog/author/vera/" class="zero_color" data-id="4" data-wpel-link="internal">Vera Vaubel</a></div></div><div class="clearfix"></div></div></div></div></div></div><div class="columns small-4"><div id="post-9908" class="blog_entry_li blog_hover clearfix shout_center_align" data-id="id-2" data-color="default"><div class="masonry_inner"><a href="https://www.changelog.blog/digitale-arbeitswelt-angst-vor-dem-umbruch/" class="shout_anchor" data-color="default" data-wpel-link="internal"><div class="masonr_img_wp blog_top_image"><div class="blog_fader_grid centerized_father_blog"><div class="mdi-link-variant titled_link_icon body_bk_color"></div></div><img src="https://www.changelog.blog/wp-content/uploads/2018/11/WiWo_Clubgespräch_181115_031-e1542577367541-700x467.jpg" width="700" height="467" class="custom-img grid_image" alt="Copyright Thorsten Jochim" /></div></a><div class="shout_inn"><div class="shout_post_meta shout_center_align body_font"><div class="small-12"><div class="wpb_column column_container"><div class="prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em shout_subheading shout_center_align"><div class="shout_colored_link shout_anchor"> <a href="https://www.changelog.blog/arbeitsleben/" rel="category tag" data-wpel-link="internal">Arbeitsleben</a>, <a href="https://www.changelog.blog/digitalisierung/" rel="category tag" data-wpel-link="internal">Digitalisierung</a>, <a href="https://www.changelog.blog/kuenstliche-intelligenz/" rel="category tag" data-wpel-link="internal">Künstliche Intelligenz</a>, <a href="https://www.changelog.blog/rolemodels/" rel="category tag" data-wpel-link="internal">Rolemodels</a>, <a href="https://www.changelog.blog/szene/" rel="category tag" data-wpel-link="internal">Szene</a></div></div> <a href="https://www.changelog.blog/digitale-arbeitswelt-angst-vor-dem-umbruch/" class="shout_anchor" data-wpel-link="internal"><h1 class="shout_center_align header_font shout_normal single_blog_title zero_color prk_break_word entry-title"> Digitale Arbeitswelt: Angst vor dem Umbruch?</h1> </a></div></div><div class="shout_post_teaser small-12 columns prk_inner_block shout_center_align"><div class="single_blog_meta prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em"><div class="single_blog_meta_div"><div class="prk_lf">19. November 2018</div></div><div class="single_blog_meta_div hide_later"><div class="pir_divider">-</div><div class="prk_lf"> von <a href="https://www.changelog.blog/author/vera/" class="shout_anchor" data-wpel-link="internal">Vera Vaubel</a></div></div><div class="clearfix"></div></div></div></div><div class="clearfix"></div><div class="on_colored entry_content prk_break_word"><div class="wpb_text_column"><p>Welche Veränderungen bringt die Digitalisierung in unsere Arbeitswelt? Diese Frage diskutiert Matthias Kamp, München-Korrespondent der WirtschaftsWoche, mit Siemens-Personalvorständin Janina Kugel und Unternehmerin Sabine Herold, Chefin des Hightech-Klebstoff-Herstellers Delo im WiWo-Clubgespräch. Es ist ein Ritt durch die Themenvielfalt Diversität, Automatisierung, Qualifikation, Weiterbildung, Führungsstil. Jedem Zuhörer im Literaturhaus in München wird klar, dass wir uns in unserer modernen, hochtechnisierten Welt mehr denn je hinterfragen müssen, ob wir offen für Neues sind und uns unseren Ängsten vor Veränderungen stellen müssen.</p><div class="clearfix"></div><div class="theme_button prk_tiny"><a href="https://www.changelog.blog/digitale-arbeitswelt-angst-vor-dem-umbruch/" class="shout_anchor" data-color="default" data-wpel-link="internal">Weiterlesen</a></div></div></div><div class="blog_lower shout_top_border shout_bottom_border prk_8_em small_headings_color shout_blog_uppercased prk_heavier_600 shout_subheading body_font"><div class="small-12"><div class="prk_lf shout_anchor">19. November 2018</div><div class="shout_anchor prk_rf shout_colored_link shout_author">von <a href="https://www.changelog.blog/author/vera/" class="zero_color" data-id="4" data-wpel-link="internal">Vera Vaubel</a></div></div><div class="clearfix"></div></div></div></div></div></div><div class="columns small-4"><div id="post-9667" class="blog_entry_li blog_hover clearfix shout_center_align" data-id="id-3" data-color="default"><div class="masonry_inner"><a href="https://www.changelog.blog/digitalisierung-fuer-die-tonne-muellvermeidung-im-handel/" class="shout_anchor" data-color="default" data-wpel-link="internal"><div class="masonr_img_wp blog_top_image"><div class="blog_fader_grid centerized_father_blog"><div class="mdi-link-variant titled_link_icon body_bk_color"></div></div><img src="https://www.changelog.blog/wp-content/uploads/2018/05/Digitalisierung-für-die-Tonne-740x493.jpg" width="740" height="493" class="custom-img grid_image" alt="Digitalsierung und Müllvermeidung" /></div></a><div class="shout_inn"><div class="shout_post_meta shout_center_align body_font"><div class="small-12"><div class="wpb_column column_container"><div class="prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em shout_subheading shout_center_align"><div class="shout_colored_link shout_anchor"> <a href="https://www.changelog.blog/digitalisierung/" rel="category tag" data-wpel-link="internal">Digitalisierung</a>, <a href="https://www.changelog.blog/kuenstliche-intelligenz/" rel="category tag" data-wpel-link="internal">Künstliche Intelligenz</a>, <a href="https://www.changelog.blog/nachhaltigkeit/" rel="category tag" data-wpel-link="internal">Nachhaltigkeit</a></div></div> <a href="https://www.changelog.blog/digitalisierung-fuer-die-tonne-muellvermeidung-im-handel/" class="shout_anchor" data-wpel-link="internal"><h1 class="shout_center_align header_font shout_normal single_blog_title zero_color prk_break_word entry-title"> Digitalisierung für die Tonne – Müllvermeidung im Handel</h1> </a></div></div><div class="shout_post_teaser small-12 columns prk_inner_block shout_center_align"><div class="single_blog_meta prk_heavier_600 small_headings_color shout_blog_uppercased prk_85_em"><div class="single_blog_meta_div"><div class="prk_lf">4. Mai 2018</div></div><div class="single_blog_meta_div hide_later"><div class="pir_divider">-</div><div class="prk_lf"> von <a href="https://www.changelog.blog/author/anette-henkel/" class="shout_anchor" data-wpel-link="internal">Annette Henkel</a></div></div><div class="clearfix"></div></div></div></div><div class="clearfix"></div><div class="on_colored entry_content prk_break_word"><div class="wpb_text_column"><p> Wie moderne Technologien wie Künstliche Intelligenz (KI) oder hochautomatisierte und datenbasierte Businessmodelle helfen können, Müll im Handel …</p><div class="clearfix"></div><div class="theme_button prk_tiny"><a href="https://www.changelog.blog/digitalisierung-fuer-die-tonne-muellvermeidung-im-handel/" class="shout_anchor" data-color="default" data-wpel-link="internal">Weiterlesen</a></div></div></div><div class="blog_lower shout_top_border shout_bottom_border prk_8_em small_headings_color shout_blog_uppercased prk_heavier_600 shout_subheading body_font"><div class="small-12"><div class="prk_lf shout_anchor">4. Mai 2018</div><div class="shout_anchor prk_rf shout_colored_link shout_author">von <a href="https://www.changelog.blog/author/anette-henkel/" class="zero_color" data-id="3" data-wpel-link="internal">Annette Henkel</a></div></div><div class="clearfix"></div></div></div></div></div></div></div></div></div></div></div><div id="single_meta_header"><div class="simple_line"></div><div class="shout_navigation_singles header_font small_headings_color shout_anchor"><div class="navigation-previous-blog prk_lf shout_colored_link"> <a href="https://www.changelog.blog/fashion-und-nachhaltigkeitgewinnmaximierung-ist-ein-auslaufmodell/" rel="next" data-pir_title="Fashion und Nachhaltigkeit: <br>“Gewinnmaximierung ist ein Auslaufmodell“" data-wpel-link="internal"><div class="prk_lf"><div class="special_heading prk_heavier_600 prk_8_em body_font">← Vorheriger Beitrag</div><div class="prk_heavier_600">Fashion und Nachhaltigkeit: <br>"Gewinnmaximierung ist ein Auslaufmodell“</div></div></a></div><div class="navigation-next-blog prk_rf shout_right_align shout_colored_link"> <a href="https://www.changelog.blog/erfolg-ist-der-groesste-feind-von-veraenderung/" rel="prev" data-pir_title="„Erfolg ist der größte Feind von Veränderung“" data-wpel-link="internal"><div class="prk_lf"><div class="special_heading prk_heavier_600 prk_8_em body_font">Nächster Beitrag →</div><div class="prk_heavier_600">„Erfolg ist der größte Feind von Veränderung“</div></div></a></div><div class="clearfix"></div></div></div><div class="clearfix"></div></article></div></div></div><div class="clearfix"></div></div></div></div><div id="prk_footer_outer"><div id="prk_footer_wrapper" class="small-12 row no_mirror"><div id="prk_footer" data-layout="small-3"><div id="prk_footer_revealer"><div id="prk_footer_sidebar"><div id="prk_footer_inner" class="columns small-12 prk_inner_block small-centered"><div class="row"><div id="pirenko-social-widget-5" class="widget-1 widget-first widget pirenko-social-widget columns"><div class="widget-1 widget-first widget_inner"><img src="https://www.changelog.blog/wp-content/uploads/2018/03/CHANGELOG_LOGO_TRANS_rgb.png" title="logo" class="shout_social_img" alt="CHANGELOG_LOGO_TRANS_rgb" /><div class="small-12 shout_social_description"><div class="wpb_text_column">Digitale Technologien bringen im rasenden Tempo Veränderungen in allen Lebensbereichen mit sich. 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