582 lines
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<article id="post-50595" class="module single-post-module post-50595 post type-post status-publish format-standard has-post-thumbnail hentry category-wohnen tag-einrichtungstrends tag-farbe-des-jahres-2023 tag-pantone-color-of-the-year tag-viva-magenta tag-wandfarbe et-has-post-format-content et_post_format-et-post-format-standard">
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<h1 class="entry-title">Viva Magenta: „Eine unkonventionelle Farbe für eine unkonventionelle Zeit“</h1>
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<p>Gepostet von <a href="https://www.decohome.de/author/katharina/" class="url fn" title="Beiträge von Katharina Volkwein" rel="author" data-wpel-link="internal">Katharina Volkwein</a> | <a href="https://www.decohome.de/category/wohnen/" rel="tag" data-wpel-link="internal">Wohnen</a></p>
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<img src="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_.jpeg" alt="Viva Magenta: „Eine unkonventionelle Farbe für eine unkonventionelle Zeit“" /> </div>
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<p>Als „Faust im Samthandschuh“ bezeichnet Leatrice Eiseman, Executive Director des Pantone Color Institutes, die frisch kuratierte Farbe des Jahres 2023. Und zugegeben: Anhänger von Beige und Greige mögen bei Viva Magenta Schnappatmung bekommen. Warum der mutige Trendton dennoch den Zeitgeist trifft und wie man ihn am besten einsetzt, verraten wir hier.<span id="more-50595"></span></p>
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<p><img loading="lazy" class=" wp-image-50716 aligncenter" title="pantone color of the year 2023" src="https://www.decohome.de/wp-content/uploads/2023/01/pantone-color-of-the-year-2023.jpeg" alt="pantone color of the year 2023" width="400" height="600" srcset="https://www.decohome.de/wp-content/uploads/2023/01/pantone-color-of-the-year-2023.jpeg 600w, https://www.decohome.de/wp-content/uploads/2023/01/pantone-color-of-the-year-2023-200x300.jpeg 200w, https://www.decohome.de/wp-content/uploads/2023/01/pantone-color-of-the-year-2023-400x600.jpeg 400w, https://www.decohome.de/wp-content/uploads/2023/01/pantone-color-of-the-year-2023-150x225.jpeg 150w" sizes="(max-width: 400px) 100vw, 400px" /></p>
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<p>Jedes Jahr aufs Neue wird die Verkündung der Pantone Farbe des Jahres gebannt-gespannt von der Mode- und Interiorwelt erwartet. Und (fast) jedes Jahr herrscht eine gewisse Verwunderung bezüglich ihrer Wahl. So auch beim Launch von Viva Magenta. Vor allem hierzulande verbindet man Magenta quasi seither mit der Deutschen Telekom. Nur gut, dass es sich hier um eine sehr viel verträglichere Variante des Farbtons handelt.</p>
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<p>Der gedeckte Rot-Ton ist nicht nur überraschend mutig, sondern begründet sich wie schon im vergangenen Jahr im Spannungsfeld des digitalen Zeitalters und der damit verbundenen Rückbesinnung auf die Natur. Der Unterschied: Im Gegensatz zu <a href="https://www.decohome.de/very-peri-die-farbe-lila-aber-anders/" data-wpel-link="internal">Very Peri</a> hat Viva Magenta laut dem <a href="https://www.pantone.com/eu/de/artikel/color-of-the-year/what-is-viva-magenta" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Pantone Color Institute</a>, „die Fähigkeit, unserem aktuellen, kollektiven Bedürfnis nach Stärke gerecht zu werden.“</p>
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<div id="attachment_50596" style="width: 410px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50596" loading="lazy" class="wp-image-50596" title="Viva Magenta Pantone Color of the Year 2023 Emily Henderson decohome.de" src="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-scaled.jpg" alt="Viva Magenta Pantone Color of the Year 2023 Emily Henderson decohome.de" width="400" height="516" srcset="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-scaled.jpg 1984w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-233x300.jpg 233w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-465x600.jpg 465w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-150x194.jpg 150w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-768x991.jpg 768w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-1191x1536.jpg 1191w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-1588x2048.jpg 1588w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-610x787.jpg 610w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-1080x1393.jpg 1080w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Color-of-the-Year-2023_Emily-Henderson_decohome.de_-400x516.jpg 400w" sizes="(max-width: 400px) 100vw, 400px" /><p id="caption-attachment-50596" class="wp-caption-text">Foto und Styling: <a href="https://stylebyemilyhenderson.com" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Emily Henderson</a></p></div>
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<h2 style="text-align: center;">Pulsierend, mutig, fröhlich, optimistisch</h2>
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<p>Während der Trendton 2023 in der Mode bereits angekommen zu sein scheint, findet er sich im Interior eher verhalten wieder. Doch es lässt sich schon absehen: Viva Magenta hat nicht nur als Akzent Potenzial. „Wir haben festgestellt, dass die Menschen wagemutiger geworden sind, wenn es darum geht, wo sie Farben einsetzen“, so Leatrice Eiseman. Weder wirklich warm noch kalt ist die Hybridfarbe zwar stark, aber nicht aggressiv. Und eignet sich so auch für den großflächigen Einsatz. Inspiriert ist der Ton übrigens vom Rot der Cochenille-Schildlaus – einem der wertvollsten natürlichen Farbstoffe.</p>
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<div id="attachment_50597" style="width: 410px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50597" loading="lazy" class="wp-image-50597" title="Viva Magenta Pantone Farbe 2023 BUCCELLATI MDW22 SetUp Ashley Hicks decohome.de" src="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Farbe-2023_BUCCELLATI_MDW22_SetUp_Ashley-Hicks_decohome.de_.jpeg" alt="Viva Magenta Pantone Farbe 2023 BUCCELLATI MDW22 SetUp Ashley Hicks decohome.de" width="400" height="600" srcset="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Farbe-2023_BUCCELLATI_MDW22_SetUp_Ashley-Hicks_decohome.de_.jpeg 700w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Farbe-2023_BUCCELLATI_MDW22_SetUp_Ashley-Hicks_decohome.de_-200x300.jpeg 200w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Farbe-2023_BUCCELLATI_MDW22_SetUp_Ashley-Hicks_decohome.de_-400x600.jpeg 400w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Farbe-2023_BUCCELLATI_MDW22_SetUp_Ashley-Hicks_decohome.de_-150x225.jpeg 150w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Pantone-Farbe-2023_BUCCELLATI_MDW22_SetUp_Ashley-Hicks_decohome.de_-610x915.jpeg 610w" sizes="(max-width: 400px) 100vw, 400px" /><p id="caption-attachment-50597" class="wp-caption-text">Inspiration: <a href="https://www.buccellati.com/de_ch/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Buccellati</a> (Foto: Silvia Rivoltella)</p></div>
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<blockquote>
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<p style="text-align: center;">„Viva Magenta ist ein sanft abgetöntes Purpurrot … es ist frech, witzig, schließt alle ein … es ist eine Farbe, die es einem leicht macht, sie zu mögen.“</p>
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</blockquote>
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<h2 style="text-align: center;">Das passt zur Farbe des Jahres 2023</h2>
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<p>Ob nun als Akzent oder All-over Look, die unkonventionelle Farbe verträgt sich gut mit Naturmaterialien wie Holz oder <a href="https://www.decohome.de/trendwatch-travertin/" data-wpel-link="internal">Travertin</a>, aber auch mit leichten Stahlmöbeln, Vintagedesign und Zimmerpflanzen aller Art. Für die Kombination mit anderen Tönen eignen sich vor allem Beige- oder anderen Rotnuancen, aber auch helles Blau und Grün.</p>
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<div id="attachment_50599" style="width: 410px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50599" loading="lazy" class="wp-image-50599" title="Viva Magenta wandfarbe little greene pink wohnzimmer decohome.de" src="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_wandfarbe_little-greene_pink_wohnzimmer_decohome.de_.jpeg" alt="Viva Magenta wandfarbe little greene pink wohnzimmer decohome.de" width="400" height="565" srcset="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_wandfarbe_little-greene_pink_wohnzimmer_decohome.de_.jpeg 700w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_wandfarbe_little-greene_pink_wohnzimmer_decohome.de_-213x300.jpeg 213w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_wandfarbe_little-greene_pink_wohnzimmer_decohome.de_-425x600.jpeg 425w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_wandfarbe_little-greene_pink_wohnzimmer_decohome.de_-150x212.jpeg 150w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_wandfarbe_little-greene_pink_wohnzimmer_decohome.de_-610x861.jpeg 610w" sizes="(max-width: 400px) 100vw, 400px" /><p id="caption-attachment-50599" class="wp-caption-text">Farbinspiration von <a href="https://www.littlegreene.de/mischief" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Little Greene</a></p></div>
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<div id="attachment_50598" style="width: 410px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50598" loading="lazy" class="wp-image-50598" title="Viva Magenta Wandfarbe Farrow and Ball decohome.de" src="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_.jpeg" alt="Viva Magenta Wandfarbe Farrow and Ball decohome.de" width="400" height="500" srcset="https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_.jpeg 700w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_-240x300.jpeg 240w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_-480x600.jpeg 480w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_-150x188.jpeg 150w, https://www.decohome.de/wp-content/uploads/2022/12/Viva-Magenta_Wandfarbe_Farrow_and_Ball_decohome.de_-610x763.jpeg 610w" sizes="(max-width: 400px) 100vw, 400px" /><p id="caption-attachment-50598" class="wp-caption-text">Wandfarbe von <a href="https://www.farrow-ball.com/de/farben/rectory-red" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Farrow & Ball</a></p></div>
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<p style="text-align: center;"><em>Viva Magenta trifft bei Ihnen nicht den richtigen Ton? Vielleicht, ist <a href="https://www.decohome.de/ton-in-ton-farbtrend/" data-wpel-link="internal">→ hier</a> der passende dabei.</em></p>
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<p> </p>
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<div class="addtoany_share_save_container addtoany_content addtoany_content_bottom"><div class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://www.decohome.de/farbe-des-jahres-2023-viva-magenta/" data-a2a-title="Viva Magenta: „Eine unkonventionelle Farbe für eine unkonventionelle Zeit“"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fwww.decohome.de%2Ffarbe-des-jahres-2023-viva-magenta%2F&linkname=Viva%20Magenta%3A%20%E2%80%9EEine%20unkonventionelle%20Farbe%20f%C3%BCr%20eine%20unkonventionelle%20Zeit%E2%80%9C" title="Facebook" rel="nofollow noopener external noreferrer" target="_blank" data-wpel-link="external"></a><a class="a2a_button_pinterest" href="https://www.addtoany.com/add_to/pinterest?linkurl=https%3A%2F%2Fwww.decohome.de%2Ffarbe-des-jahres-2023-viva-magenta%2F&linkname=Viva%20Magenta%3A%20%E2%80%9EEine%20unkonventionelle%20Farbe%20f%C3%BCr%20eine%20unkonventionelle%20Zeit%E2%80%9C" title="Pinterest" rel="nofollow noopener external noreferrer" target="_blank" data-wpel-link="external"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fwww.decohome.de%2Ffarbe-des-jahres-2023-viva-magenta%2F&linkname=Viva%20Magenta%3A%20%E2%80%9EEine%20unkonventionelle%20Farbe%20f%C3%BCr%20eine%20unkonventionelle%20Zeit%E2%80%9C" title="Email" rel="nofollow noopener external noreferrer" target="_blank" data-wpel-link="external"></a><a class="a2a_button_print" href="https://www.addtoany.com/add_to/print?linkurl=https%3A%2F%2Fwww.decohome.de%2Ffarbe-des-jahres-2023-viva-magenta%2F&linkname=Viva%20Magenta%3A%20%E2%80%9EEine%20unkonventionelle%20Farbe%20f%C3%BCr%20eine%20unkonventionelle%20Zeit%E2%80%9C" title="Print" rel="nofollow noopener external noreferrer" target="_blank" data-wpel-link="external"></a></div></div><div class='rp4wp-related-posts'>
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