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<!doctype html> <!--[if lt IE 7]><html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="de-DE" prefix="og: http://ogp.me/ns#"> <![endif]--> <!--[if IE 7]><html class="no-js lt-ie9 lt-ie8" lang="de-DE" prefix="og: http://ogp.me/ns#"> <![endif]--> <!--[if IE 8]><html class="no-js lt-ie9" lang="de-DE" prefix="og: http://ogp.me/ns#"> <![endif]--> <!--[if gt IE 8]><!--><html class="no-js" lang="de-DE" prefix="og: http://ogp.me/ns#"> <!--<![endif]--><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" /><link rel="shortcut icon" href="https://www.changelog.blog/wp-content/uploads/2018/03/vaubel-favicon.jpg"><meta name="format-detection" content="telephone=no"><title>Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck - changelog</title><link rel="stylesheet" href="https://www.changelog.blog/wp-content/cache/min/1/20d1bced878fcab88deffd3720f83509.css" data-minify="1" /><meta name="description" content="Jan Kegelberg über Tops und Flops bei der Digitalisierung des Multichannel Händlers SportScheck"/><meta name="robots" content="index,follow"/><link rel="canonical" href="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/" /><meta property="og:locale" content="de_DE"><meta property="og:type" content="article"><meta property="og:title" content="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck - changelog"><meta property="og:description" content="Jan Kegelberg über Tops und Flops bei der Digitalisierung des Multichannel Händlers SportScheck"><meta property="og:url" content="https://www.changelog.blog/zwischenbilanz-jan-kegelberg-ueber-tops-und-flops-bei-der-transformation-von-sportscheck/"><meta property="og:site_name" content="changelog hosted by Vaubel Medienberatung"><meta property="article:author" content="https://www.facebook.com/vera.vaubel"><meta property="article:tag" content="Insight"><meta property="article:section" content="Multichannel"><meta property="article:published_time" content="2019-05-20T08:29:33+00:00"><meta property="article:modified_time" content="2019-08-21T10:12:24+00:00"><meta property="og:updated_time" content="2019-08-21T10:12:24+00:00"><meta property="og:image" content="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg"><meta property="og:image:secure_url" content="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg"><meta property="og:image:width" content="800"><meta property="og:image:height" content="533"><meta property="og:image:alt" content="SportScheck Filiale München"><meta property="og:image:type" content="image/jpeg"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:title" content="Zwischenbilanz: Jan Kegelberg über Tops und Flops bei der Transformation von SportScheck - changelog"><meta name="twitter:description" content="Jan Kegelberg über Tops und Flops bei der Digitalisierung des Multichannel Händlers SportScheck"><meta name="twitter:site" content="@veravaubel"><meta name="twitter:creator" content="@AnnetteHenkel"><meta name="twitter:image" content="https://www.changelog.blog/wp-content/uploads/2019/05/SportScheck-Filiale-Muenchen-16-e1558349457528.jpg"> <script type="application/ld+json">[{"@context":"https:\/\/schema.org","@type":"BlogPosting","headline":"Zwischenbilanz: Jan Kegelberg \u00fcber Tops und Flops bei der Transformation von SportScheck","description":"Der station\u00e4re Handel steckt in der Krise und es ist Pioniergeist gefragt, um die Lage wieder in den Griff zu bekommen. Emotionaler und digitaler sollen die L\u00e4den werden, eben ein kundenzentrierter Mix aus dem Besten aus On- und Offline-Welt... Aha... Ideen dazu gibt es viele, aber welche funktioniert wirklich? Schlie\u00dflich geht es auch um Geld! Jan Kegelberg, Chief Digital Officer (CDO) bei SportScheck und seit 2015 aktiver Transformator des Multichannel-Anbiet
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